International Business Globalization Essay Example | Topics and Well Written Essays - 2500 words

International Business Globalization - Essay Example Free zones have been set up in the UAE which are completely tax-free to attract investment (Zaman, 2011). The toy sales in UAE have been burgeoning recently with the rise in sales reaching the mark of 17% when the global sale has shrunk by 0.08% (Ligaya, 2009), as per the research of NSD, a US based Research firm. This has particularly raised the interest of Kids R Us to explore into the market of China. Kids R Us, a leading toy company, headquartered in Dubai is one of the largest in its category. The company has been largely successful in its line of products for children under the age of three, which has hugely contributed in the recent revenue earnings as per the company’s annual report. The company has recently been trying to enter the Chinese market with its new product called the â€Å"The Singing Piano† as a starter and wishes to expand with its other products after gaining a foothold in the Chinese toy market. Business Concept Kids R Us is an UAE toy company wi th its headquarters at Dubai. The company was small at its onset, but over the years, it has established itself as one of the largest in the toy making business. The company mainly specializes in the production of toys for children of all ages. However, it had started out with producing toys for infants and till date, the largest portion of the company’s revenue stems from the toys designed for infants. Mission The company pays huge attention to the corporate responsibilities. The mission of the company can be summarized as: Playing with integrity. Promoting the team spirit among the employees to increase the efficiency of the organizational structure. Promoting sustainability in its growth and reduce any toxic impacts on the environment. Playing for all, where it acts in a philanthropic... From the discussion it is clear that  globalization in the recent times has made the world a very small place. The positive impact of globalization has helped countries to attract more foreign investment into them to boost the overall growth. The eagerness of UAE to attract further foreign investments is evident from its policies since 2002. Owing to the easing polices taken since 2002 by the federal government, these restrictions are now relaxed to make the foreign firms invest in UAE. Free zones have been set up in the UAE which are completely tax-free to attract investment.This study stresses that Kids R Us is an UAE toy company with its headquarters at Dubai. The company was small at its onset, but over the years, it has established itself as one of the largest in the toy making business. The company mainly specializes in the production of toys for children of all ages. However, it had started out with producing toys for infants and till date, the largest portion of the company ’s revenue stems from the toys designed for infants. The company aims to establish itself as the most sustainable one in the business with the ambition of manufacturing in the most eco-friendly way. The slogan of the company aptly captures its vision statement which reads â€Å"Toys which makes the earth smile†.  Kids R Us aims to introduce its newest toy, â€Å"The Singing Piano† in the Chinese market. The toy was first launched in Dubai and met with stellar reviews. It has been observed that the sales of indoor games along with outdoor games have been on a rise.